AI Insights · Timothy · January 2021
France's Top Drawing & Coloring Apps of Q4 2020: A Sensor Tower Analysis
Explore the performance trends of the top five drawing and coloring apps in France during Q4 2020, as revealed by Sensor Tower data. Downloads and active user metrics provide insights into the category's landscape.
In the final quarter of 2020, France's drawing and coloring app enthusiasts showed a clear preference for certain apps, with notable download figures and weekly active user counts. Sensor Tower provides a deeper look into the trends and numbers that characterized these popular apps during this period.
Pixel Art － Color by Number, published by Easybrain, experienced a significant surge in downloads, peaking at roughly 69K in the week of October 19, before gradually declining to around 42K by the end of December. Weekly active users followed a similar trend, climbing to approximately 447K in late October and then stabilizing around 439K in the last week of December.
X-Flow's Happy Color® Art Coloring Book also saw an increase in downloads, reaching around 34K in late October, with a noteworthy rise to about 35K in the week leading up to Christmas. The app's weekly active users showed a peak of nearly 428K in the same late October period, before a slight fluctuation and settling at approximately 391K by the year's end.
The France-based publisher TapNation's Sneaker Art! Coloring Game observed a notable download count of around 29K in mid-October, which then experienced a drop, finishing the quarter with about 17K downloads in the final week of December. Its weekly active users saw a peak of nearly 50K in the same mid-October week, ultimately reaching around 31K active users by the end of the quarter.
Oakever Games' Paint by Number Coloring Game witnessed its downloads grow to approximately 23K by late October, followed by a decline and a rebound to roughly 25K during the holiday season. Weekly active users showed an upward trajectory, from about 244K in late September to around 292K in the week of December 21, ending the quarter with close to 289K active users.
Lastly, Silhouette Art from Lion Studios, which was released in late November, quickly gained traction with download numbers soaring to nearly 53K in the first week of December. The app's weekly active users grew impressively from around 4K in its launch week to approximately 68K by the week of December 21.
These trends highlight the dynamic nature of the drawing and coloring app market in France during Q4 2020. For more detailed insights, Sensor Tower's platform offers a comprehensive analysis of the app economy.
